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SEO Keyword Strategy: Why Long-Tail Keywords are Best

Choosing the right keywords for your website provides the foundational basis that you need for a strong online marketing strategy. If you choose the wrong keywords or fail to do keyword research, then you might find that your website doesn’t show up in the search...

Search Engine Trends for 2015: Are You Keeping Up with the Changes?

When it comes to website search engine optimization, it is important to understand that the project is never complete. The search engine trends frequently change, which means that you need to keep up with these changes if you want to have on-going success with your...

4 Mistakes to Avoid With Your Pay Per Click Campaign

Managing a pay per click marketing campaign is a critical aspect of your paid marketing efforts, and there are a few mistakes that you can make which will cost you a lot of money. Sometimes, small business owners will start a pay per click campaign...

Buying a Domain? Check the Domain History First

If you are planning to buy a new domain name, then it is a good idea to check the history of the domain before making a purchase. Matt Cutts recently addressed this topic in his newest video. Researching the domain before making the purchase helps...

New Features in WordPress 3.9

When WordPress releases a new update, there is always a bit of discussion online about the changes that have been made and how they will impact website owners. There might be some adjustments that are needed as you are getting used to the new version...

How to Use Product Images to Improve Your Organic Search Rankings

As an online business owner, you want to make sure that you are leveraging every possible aspect of search engine marketing in order to bring in new customers. Many business owners talk about organic rankings and how to improve search engine results, and there is...

Why Facebook PPC is a Great Option for Local Marketing

If you are spending marketing money on pay per click, then it is important that you are looking for additional ways to optimize the campaigns in order to reduce click costs and target your demographic more effectively. Facebook marketing might be one of the most...

How to Hire an Online Marketing Consultant that You Can Trust

If you are looking to hire an online marketing consultant, then you are probably wondering what you need to do in order to locate a consultant that you can trust. Finding a trusted individual or company can be very beneficial for your online marketing campaign,...

Matt Cutts Debunks SEO Myths

It is common for SEO myths to pop up on the internet, and following these tips can sometimes have a negative impact on your search engine optimization efforts. Recently, Matt Cutts shared a video talking about SEO myths that you need to watch for: Myth #1:...