PPC

4 Mistakes to Avoid With Your Pay Per Click Campaign

Managing a pay per click marketing campaign is a critical aspect of your paid marketing efforts, and there are a few mistakes that you can make which will cost you a lot of money. Sometimes, small business owners will start a pay per click campaign...

Why Google is Blocking Keyword Data for Paid Search

It was a surprise to the online marketing community when Google began blocking keyword search terms for organic searches, and at that point many people started wondering if Google would eventually block access to paid search data as well. Marketers depend on this information to...

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