19 Apr How to Use Product Images to Improve Your Organic Search Rankings
As an online business owner, you want to make sure that you are leveraging every possible aspect of search engine marketing in order to bring in new customers. Many business owners talk about organic rankings and how to improve search engine results, and there is one topic that is often overlooked: product images. If you use pictures of your products the right way, then you can improve image rankings easily.
One of the reasons that it is so important to maximize the use of product images is because those images can rank within Google image search. Also, Google has recently started testing different methods of displaying results in their search engine, and they are beginning to include product images within the organic search results. These organic results are different than what they have done in the past, because previously images were shown only for AdWords advertising as well as Google Product Listing Ads.
Here are a few things to keep in mind if you are trying to improve image rankings:
High Quality Pictures are Best
You want to display your products in a good light, which means that you need to be using high quality images. A basic snapshot from the camera on your phone isn’t going to be good enough, because that image will not capture the attention of the potential customer as they are looking through the search engines to find something.
So, make the time and effort to hire a professional photographer who can take high quality photos for you, and then you can use those photos on your website and social media profiles. Any time a new product is launched, you will need to make sure the photos are ready in advance, so that you can utilize high quality images as you are announcing the new products.
Image Editing by a Professional
Taking the photo is only the first step, because after the photos have been captured you will need to make sure that they are edited to the specifications that you need for your website or social media accounts. Have your photographer help with the editing process, so that you don’t have to worry about it yourself.
File Names Matter
Don’t overlook the importance of file names and how they affect search engine optimization for images. It might be tempting to stick with the default file names on your photos, because you don’t have the time or desire to rename all of your images. But, it can make a difference in the way the image shows up (or doesn’t show up) in the search engines. When the images are downloaded from the camera, they typically have generic file names, such as: DSC_639. This type of generic file name doesn’t mean anything to the search engines, so renaming the file can help the search engines to understand the content within the image.
For example, if you sell baby products and accessories, you will want to find keywords that can be used to match the image that is uploaded to the website. A few examples might include things such as:
- designer diaper bag – black oversized
- pink girls dress 18 months
- lightweight baby carrier
Match the file names to the image, and think about the types of things that your target customer might be searching for in Google. In the list above, these are all things that a new mom might be looking for, and they are phrased in a way that she might be searching.
Add Relevant Content With the Image
Another factor to consider when you are planning search engine optimization for images is to make sure the image is placed on a page with relevant content. The content of the page should be directly related to the image, and it is also a good idea to include an image caption that includes the target keyword.
Be careful to avoid keyword stuffing, because too many keyword placements can actually have a negative impact on your overall search engine rankings. Image rankings will improve when the keywords are placed naturally in the file name, tags, and description for the image, as well as high quality content that is placed on the same page.