17 Apr Matt Cutts Debunks SEO Myths
It is common for SEO myths to pop up on the internet, and following these tips can sometimes have a negative impact on your search engine optimization efforts. Recently, Matt Cutts shared a video talking about SEO myths that you need to watch for:
Myth #1: Paid Ads Impact Organic Google Rankings
Some people might say that if you buy Google ads, then your organic rankings will improve. Other people have said that avoiding paid advertising will have a better impact on organic rankings. According to Cutts, the truth is that paid advertising doesn’t have an impact on natural search results.
Instead, the Google search results are geared to help users experience high quality information each time they search. If searchers find high quality information when they do a search on Google, then they will be happy with the service that they are receiving and they will keep coming back. Some SEO “conspiracies” have said that algorithm changes are made in order to push businesses to pay for advertising, but those algorithm changes are actually geared to give users a better experience when they are using the search engine.
Myth #2: Tips in Online Forums are Always Effective
There are several internet marketing forums and black hat forums where people discuss SEO strategies, and it can be easy to fall into the trap of implementing every tip that you find on those forums. Instead of going with the crowd, it is a good idea to think for yourself. Use common sense… if it sounds too good to be true, then it probably is.
Usually, these SEO tips in the forums and online discussions will focus on one specific technique that might work for a short period of time, but then 6 months later a new strategy is being discussed because the old technique no longer works. These fads don’t last long, and they can cause your website to be penalized if you aren’t careful.
Think about it this way: if someone is selling a strategy to help you make money online through things such as search engine optimization or other online methods… then wouldn’t they be using that strategy to earn money instead of packaging it up to sell the information to you? According to Cutts, it’s probably not a good idea to buy a software package or training that promises to solve all of your online marketing problems.
Just because someone says they made a lot of money online, doesn’t mean that they actually made the money that they are claiming. A lot of times, these types of tools have the potential to cause a lot of ranking problems for your website, because it could result in penalties or even de-indexing in severe cases.
Best Approach: Use Common Sense
Instead of getting caught up in these SEO myths, a better approach is to consider what Google is trying to do: provide better search results for the users. So, don’t get caught up in these SEO myths, because it is better to be focusing on high quality content, since good customer experience on your website is more effective for search engine optimization. Consider the goals that Google has, and then work to align your website with those goals, which in turn will result in Google showing those high quality pages in their search results.