24 Jun SEO Keyword Strategy: Why Long-Tail Keywords are Best
Choosing the right keywords for your website provides the foundational basis that you need for a strong online marketing strategy. If you choose the wrong keywords or fail to do keyword research, then you might find that your website doesn’t show up in the search engines when your customers are trying to find the type of product or service that you offer.
Uncovering the Right Keywords for Your Website
During your keyword research, it is best to use a keyword tool which will help you identify long tail keywords that are related to your industry. This type of keyword generator will show you the keywords that are commonly searched for, as well as other information such as the average number of searches that are completed each month and the level of competition that you are up against for the keyword.
Many people prefer to use the Google Keyword Planner (formerly called Google Keyword Tool), because it offers semi-accurate information straight from the source. There are also other keyword generators that might offer different insights into the keywords you would like to target.
What is the Difference between Long-Tail and Short-Tail Keywords?
“Long tail” keywords are phrases that are made up with 3 – 5+ words total, whereas “short tail” keywords are only one or two words each. The short tail keywords are commonly used words, and since they are general topics, there is usually quite a bit of competition to rank for those keywords.
As an example, a short tail keyword would be “tennis shoes” and a long tail keyword would be “best tennis shoes for running.” Both keyword phrases are about the same topic, but the long tail keyword is more closely dialed in with exactly what the customer is searching for.
On the other hand, long tail keywords tend to have lower search volume, but the competition is lower. Additionally, long tail keywords can be desirable because they are more targeted to the exact demographic that you are trying to reach. Generally, long tail keywords tend to be much more cost-effective because you can connect with the people who are looking for the exact type of product or service that you have to offer.
Tips for Choosing the Right Long Tail Keywords
When you are doing your keyword research, here are a few things that you should keep in mind to increase the success of your marketing campaign:
- Think like the customer. Imagine the types of phrases they would use when searching online, and base your keywords around those topics.
- Use industry-specific phrases. When you are using a keyword generator tool, spend some time plugging in a variety of industry-specific short tail keywords. This practice will pull up the related longer tail keywords that you want to target.
- Select “buyer” keywords. The goal of search engine optimization is to connect with more customers who are interested in buying the product or service that you offer. Make sure that you are targeting buyer keywords, to increase the likelihood of a purchase on your website. For example, you might skip a long tail keyword such as “free healthy recipes” and choose “healthy recipe book” instead.