It has been said that 93% of all experiences online start with a search engine, and 70% of the time the searcher clicks on an organic link. Does your website show up on the first page of Google when customers are looking for a company like yours? 75% of the searchers stay on the first page of the search results, meaning that the 2nd page listings are not viewed by the majority of people who are searching online.
Each time a potential customer logs into Facebook, you have the opportunity to connect with them through your online social media presence. Other social media platforms can also be a great way to connect with your customers, such as Pinterest, YouTube, Tumblr, Instagram, and Twitter.
A well-developed strategy with your social media presence can create long-lasting relationships with your customers, and it is also beneficial for your search engine optimization strategy. It is a win-win approach: you can connect with your customers, and boost your website effectiveness at the same time.
Effective social media management should include strategies such as:
- Increasing your fan base and followers
- Boosting website traffic with social links
- Running contests and special offers to increase sales and brand awareness
- Managing complaint resolution and customer relations
- Sharing valuable content to increase shares, likes, and new fans
Major search engines, such as Bing and Google, have both indicated that they consider social authority when website rank is determined. When you share valuable information with your target demographic, they will be more likely to share the information with their friends, resulting in higher visibility for your website. So, it is essential that you work with an experienced team who understands the psychology behind effective social media marketing.