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Social Media Marketing in Toronto

Social media is one of the most effective ways to connect with your target customers, because so many people spend time on social media websites every day. Are you losing out on potential customers because you are neglecting your social media marketing? According to the Huffington Post, Facebook has around 1.5 billion users, 850 million active users, and 488 million of them log in via Facebook mobile on a regular basis. Out of those Facebook users, 23% of them login to their account at least 5 times every day.

56%

Facebbok Active Users

32%

Facebook Mobile Users

23%

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It has been said that 93% of all experiences online start with a search engine, and 70% of the time the searcher clicks on an organic link. Does your website show up on the first page of Google when customers are looking for a company like yours? 75% of the searchers stay on the first page of the search results, meaning that the 2nd page listings are not viewed by the majority of people who are searching online.

Each time a potential customer logs into Facebook, you have the opportunity to connect with them through your online social media presence. Other social media platforms can also be a great way to connect with your customers, such as Pinterest, YouTube, Tumblr, Instagram, and Twitter.

A well-developed strategy with your social media presence can create long-lasting relationships with your customers, and it is also beneficial for your search engine optimization strategy. It is a win-win approach: you can connect with your customers, and boost your website effectiveness at the same time.

Effective social media management should include strategies such as:

  • Increasing your fan base and followers
  • Boosting website traffic with social links
  • Running contests and special offers to increase sales and brand awareness
  • Managing complaint resolution and customer relations
  • Sharing valuable content to increase shares, likes, and new fans

Major search engines, such as Bing and Google, have both indicated that they consider social authority when website rank is determined. When you share valuable information with your target demographic, they will be more likely to share the information with their friends, resulting in higher visibility for your website. So, it is essential that you work with an experienced team who understands the psychology behind effective social media marketing.

socialmedia-hand

Through proper social media management, you can create the right brand for your company, and at the same time engage with your customers so that you can understand the products and services that they desire. Once you know what they are looking for, the sales process becomes much easier because you can simply offer the things that they are asking for. Social media marketing gives you the opportunity to connect with them and have a two-way conversation with your ideal customer. Contact us today so that we can put together an effective social media campaign for your company.

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