09 Apr 6 Mistakes That You Are Making With Your Facebook Fan Page
Most small businesses know that they should be utilizing a Facebook business page as part of their online strategy. But, it can be difficult to know the specific steps that need to be followed in order to effectively leverage your Facebook marketing efforts. One you make a Facebook page, it is important that you are sharing good quality content which will effectively engage your customers. Here are a few Facebook page tips to keep in mind:
Simple is best. When people are browsing Facebook, they are looking for short blurbs of interesting or entertaining information. Some pages make the mistake of publishing long Facebook status updates, and most people won’t take the time to read those long posts. Keep it short and simple, and you will experience better engagement on your Facebook business page.
Don’t nag your customers. One of the biggest mistakes that companies make is to repeatedly post the same information on their Facebook business page. Yes, you might be running a sale… but if you post about the sale 5 times a day, then people will naturally skim over your information because they will be tired of reading the same status update again.
Posting frequency matters. One of the Facebook page tips that most businesses don’t understand is the concept of “Edge Rank.” You want a higher percentage of your fans to interact with your posts through likes, comments, and shares. When higher interaction is occurring, that post will have a better chance of showing up in the news feed for more people. Posting too much information can actually have a negative impact on the interaction that is occurring on each individual post, so it is better to focus on high quality posts instead of a large quantity of posts.
Encourage social engagement. Too often, businesses use their Facebook page to talk AT their customers instead of talking WITH their customers. Remember that Facebook is a social site, which means that you should be encouraging two-way conversations with your audience. Encourage them to post comments and thoughts… give them a voice in the conversation.
Media is essential. For the lazy online marketer, it might be tempting to post text-only status updates because they are so easy. But, readers engage better with media such as pictures and videos. For best results, you should be sharing media on the majority of your posts, and focusing on fun photos that will capture the attention of the reader.
Business page information. Take a little bit of time to make sure that your page information has been completely filled out, because it is a place where customers can easily find more information about your company. In the page information, you should be sharing details about your website address as well as any other contact information relevant to your company.
As with any of your online marketing strategies, it is always better to focus on quality interactions with your customers. Facebook is a great platform to connect with people who are interested in the products or services that you have to offer, but you need to make sure that you are avoiding these Facebook mistakes in order to interact with the customers more effectively.